Alfa-Bank receives the Marketing Russia (MR) award in the business services advertiser category

Thus, Alfa-Bank appeared on the shortlist of the most effective advertisers of 1999.

As stated by MR Awards Committee, Alfa-Bank received the prize for making the best use of limited advertising resources by consistently stressing performance over image and continuing to support a wide range of charitable and cultural activities through sponsorship.

According to MR, Alfa-Bank managed to achieve a significant communicative effect at a moderate cost.

MR is an English language periodical for advertising and marketing professionals