Strategy overview

Alfa Banking Group’s general strategy is:

  • To maintain our status as the leading private bank in Russia, while enhancing our stability and profitability. To set the industry standards in key areas such as customer experience, technology, efficiency and teamwork.
  • To achieve this strategic goal Alfa-Bank should concentrate on three main elements: (1) focus on client, (2) team and team work, (3) technology, efficiency:
    • Focus on client
      • broad product offering for meeting customer’s needs;
      • customised approach to sales and services for target client groups.
    • Team and team work
      • efficient cooperation: among and within business units;
      • hiring and retaining best people, maximum usage and development of employees’ potential;
      • tailored motivation systems.
    • Technology, efficiency
      • technological and process efficiency as a competitive advantage.