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Alfa-Bank is the 2018 FIFA World Cup Russia™ Official European Bank
19 July 2016Alfa-Bank is the 2018 FIFA World Cup Russia™ Official European Bank —

Alfa-Bank has become the first Regional Supporter of the 2018 FIFA World Cup RussiaTM and FIFA Confederations Cup 2017. As the Official European Bank, Alfa-Bank will get an exclusive right to offer retail banking services to millions of fans at the stadiums during the 2018 FIFA World Cup™ and the FIFA Confederations Cup 2017.

The development of the thematic Alfa-Bank products package for both current and potential clients is currently underway. Alfa Bank will be supporting FIFA on a number of ticketing related projects with a view to enhance services for the fans. Details will be communicated in due time.

The 2018 FIFA World Cup RussiaTM has already become one of the century’s biggest infrastructural projects in Russia. Today such events in the sphere of sports become the space for technological and business innovation, powerful investments raising and clients’ attraction tool, as well as an effective mechanism to expand the Alfa-Bank footprint within the Russian regions.

The 2018 FIFA World Cup RussiaTM sponsorship will allow Alfa-Bank to integrate this event of international reach into the bank’s own modern business infrastructure. Fans from all over the globe visiting Russia and especially Russian fans will be able to enjoy the Alfa-Bank world-class service and innovative approach, leading to the bank’s further audience expansion. 

Igor Levitin, Aide to the President of the Russian Federation: «We take all 2018 World Cup organisational and realisation issues with all solemnity. We are committed to make every participant feel at home in the host cities. We consider that the Alfa-Bank contribution to the realisation and preparation of the events will provide the spectators with the most convenient banking services. Accuracy, agility, reliability and safety are overwhelmingly important in this sphere. I think that the Alfa-Bank practical expertise will help them deal with the challenge successfully.»

Petr Aven, Member of the Board of Directors, Chairman of the Board of Directors of ABH Holdings S.A.:"Since the very beginning we’re known for our support of big and significant events which are now a part of Russia’s cultural history. This includes numerous world class stars performances in Moscow, 4D-show at the Vorobyovy Hills, a real gift to the people of Moscow attended by more than 800 thousands of spectators, and the annual Alfa Future People contemporary music & technologies festival, visited by tens of thousands people. We based our FIFA partnership decision on the FIFA World Cup’s great importance for the tens of millions of Russians, including our own clients.«

Alexey Marey, Member of the Board of Directors, Chief Executive Officer and Member of the Executive Board: «The fact that we’ve become the European bank of the first choice for FIFA is an absolute and objective proof of our leadership in modern banking technologies. FIFA partnership gives us some unique opportunities to enhance our relationships with clients while attracting new people both during the FIFA World Cup and within the preliminary stage. Besides that, we now have a chance to strengthen our positions within the host cities. I’m sure that our cooperation with further secure the Alfa Bank brand positions.»

FIFA Secretary General, Fatma Samoura expressed: «We are delighted that Alfa-Bank is joining our team of Commercial Affiliates for the 2018 FIFA World Cup as the first-ever European Regional Supporter. The staging of the FIFA World Cup and the FIFA Confederations Cup requires many banking services, not just for the fans but also for the organisers. So it is very important for us to be able to count on the expertise and vast network of Alfa-Bank in Russia. We look forward to working with them in the delivery of these tournaments.»

About Alfa-Bank

With 745 offices in Europe and Russia, Alfa-Bank employs more than 20 thousand people in its branches in Russia, Great Britain, the Netherlands and Cyprus. More than 13.6 million private and 255 000 corporate clients have already made their choice for the quality, innovative technologies and efficiency provided by Alfa-Bank. 

About FIFA

The Fédération Internationale de Football Association (FIFA) is the umbrella organisation of its members, currently 211 national football associations. Its main objectives are to develop football around the world, to stage international competitions and to protect the integrity of football (against match manipulation, doping etc.), enshrined in its statutes.

FIFA stages World Cups in various forms such as for youth, men and women, futsal, beach soccer or clubs. The men’s FIFA World Cup is not only the most popular single sporting event in the world but also the financial backbone for FIFA and its efforts to develop football worldwide. The financial success of the World Cup allows FIFA to run a wide range of football development programmes and to provide funds, infrastructure and know-how to its member associations.

For further information, please visit www.FIFA.com and follow FIFA on Twitter, Facebook, Instagram, YouTube and LinkedIn.

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