Director of Communications and PR
Leonid Ignat is responsible for the Bank’s general external and internal communications, media and public relations, image and reputation management, as well as sponsorship and charity programmes.
Mr Ignat joined Alfa-Bank in 2006 from Renaissance Capital Group where he was responsible for the Group’s marketing and PR strategies in Russia, Ukraine, as well as the UK and US markets from 2000 to 2006. Prior to that, Mr Ignat was Vice-President at Video International PR. He also worked at AB Image and earlier at BBDO Moscow. His main clients at that time included Dart Management, KKR, Absolut Vodka and Pantene Pro-V.
Mr Ignat graduated from MGIMO (the Russian Foreign Affairs Ministry’s High School on Diplomacy) and started his professional career in 1993 at the Council on Trade and Economic Cooperation between CIS and USA.
Management of the Bank’s business PR-support, reputation management, organization of major charitable and cultural activities, the development of internal communications in the Bank.