Appearing in Moscow on the stage of the Olympic stadium, Sting entertained more than 18,000 fans in a concert organised by Alfa-Bank. He performed songs from his albums Brand New Day and Ten Summoner’s Tales, as well as old favourites from his earlier days with the Police
As part of his 2001 European Tour, Eric Clapton, who is considered one of the greatest of all rock guitarists, appeared at the Kremlin Palace in a concert organised by Alfa-Bank. He performed songs from his newly released album Reptile.
Alfa-Bank sponsored the 2001 «December Nights of Svyatoslav Richter», an annual classical music festival and international art exhibition held at the Pushkin Museum of Fine Arts. The highlights of this exhibition included Johannes Vermeer’s masterpiece Allegory of Painting, and Western European paintings and prints of the XIV — XIX Centuries.